Abba and Lionel Richie help Lincolnshire County Council halve abandoned call rates
Lincolnshire County Council says abandoned incoming calls have halved since it ditched traditional hold music in favour of famous pop hits.
Chart-toppers such as the Lighthouse Family, Abba and Billy Ocean have all helped improve commercial satisfaction levels at the local authority since it changed its tune in February.
While most councils across the country opt for the more classical approach, such as Wolfgang Mozart, the coalition-led Lincolnshire authority booms out tracks by artists such as Lionel Richie and Simply Red.
Councillor Richard Davies, executive member for highways at Lincolnshire County Council, said: “People can be kept waiting for a few minutes at peak times so we use commercial songs for our on-hold music. Quite frankly, our callers love it.
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“It costs just £175 per year and since we introduced it, we have reduced our abandoned call rate by half – from 4,000 calls per month to just 1,600.
“I would like to apologise for our use of the Lighthouse Family’s Ocean Drive. I accept this was a deplorable lapse in judgement and we deserve all the criticism we get. In our defence it was either that or M People’s Moving On Up.”
Another council spokesperson told the Echo: “The only problem now is people do not like it when we answer the call half way through a song.”
Here is a full list of tunes Lincolnshire County Council uses to keep callers entertained.
Be with you everywhere – Fleetwood Mac
Penny lover – Lionel Richie
Easy like Sunday Morning – Lionel Richie
Dock of the bay – Otis Reading
Fall from the Stars – Simply Red
High – Lighthouse Family
Ocean Drive – Lighthouse Family
One of Us – Abba
Winner takes it all – Abba
Say a little prayer – Aretha Franklin
Don't know why – Norah Jones
Say what you want – Texas
Stand by you – Pretenders
Suddenly – Billy Ocean
Time after time – Cyndi Lauper
Waiting for a star – Boy meets girl
Dreams – Fleetwood Mac
Wonderful world – Louis Armstrong
Nine Million Bicycles – Katie Melua