A HORTICULTURAL supplies company with a base in Boston has gone into administration.

Avoncrop Ltd employs 53 staff at three sites in Boston, Bracknell and Somerset and has an annual turnover of £10 million.

Administrators Leonard Curtis say the company entered the arrangement after a "failed diversification into a related venture" and will continue to trade while seeking a buyer.

Leonard Curtis director Paul Reeves said: "Avoncrop has an experienced management team and a range of strong brand names that are highly regarded by a loyal customer base.

"Potential buyers could be businesses in the same sector looking to expand, firms wishing to diversify into the sector, new entrants seeking a ready made business or a management buy-in team."