Group trip organisers are being given a taste of what Lincolnshire has to offer.

Lincolnshire Tourism has invited promoters from across the UK to sample tailor-made 'taster' trips to some of Lincolnshire's most renowned events including Lincoln Christmas Market, Waddington Air Show and the Tastes of Lincolnshire Christmas Food and Drink Fair.

The taster sessions will take place this year, hopefully increasing group bookings for next year's events.

Lincolnshire tourism travel trade manager Keren Shepherd said: "We want to make it as easy as possible for organisers to bring their groups to the area and this new selection of special trips offers a fantastic way to see just what Lincolnshire has to offer.

"We work hard to attract groups to the county and we have such varied events that people can have a great break whatever their interests.

"However we are always looking to offer even better services and more value for money for groups."

More than 600 group organisers representing groups from 20 right up to 15,000 members have been invited to join one of the visits.

And the aim is to spark their interest enough to want to bring their members back to the county which could provide a substantial economic boost.

The trips will run from 10am to 4pm each day and aim to give a flavour of what is on offer and discounted overnight stays have been arranged for those who want to linger longer.

The scheme has come off the back of Lincolnshire Tourism joining the Group Travel Organisers Association (GTOA).

For more on the taster trips for group organisers, see Saturday's Echo.