Dozens of children try out the toy testing 'laboratory' in Lincoln city centre
A Lincoln shopping centre gave dozens of youngsters the opportunity to put a selection of traditional and modern toys through their paces.
Nearly 100 children took part in the St Marks Shopping Centre Toy Lab 'experiment'.
And, after four hours of role play involving a team of three professional actors, the popularity of five different toys was tested by a vote after time in the toy laboratory.
By a single vote, a mini remote-controlled car took the honours ahead of an 'Angry Birds' themed Connect 4 game, the latest Lego offerings, a 'Nerf' target gun game and a beat-box musical composer.
All the toys had been provided by retailers at the complex including Debwenhams, Argos and The Entertainer.
Bristol-based performers Dr Terry Toys (Gary Albert Hughes), Gloria Game (Rachel Cohen) and Sam Scientist (Andy Kelly) provided a fun environment for the toys to be tested.
"We got one eight-year-old who got three bullseyes on the gun game and admitted he played computer games quite a bit," said Sam Scientist.
"But we also had quite a few budding designers who had suggestions for their own games, which was very encouraging."
Gloria Game said: "It was interesting to see that traditional games are still very popular with the children."
Four-year-old Phoebe Hubbard, from Heighington, was one of the many who couldn't really choose an outright favourite.
"I really liked the Nerf ring target thing because it was funny when you fired it - but I liked the Lego too," she said.
Her mum Kate Stainton said: "What a great idea for a few hours in the city centre.
"As soon as we saw it I knew Phoebe would want to have a go."