Food experts champion merits of potatoes

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Wednesday, November 04, 2009
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This is Lincolnshire

Super-spuds could be set to invade more of Lincolnshire's dinner plates, with experts claiming foods like it should make up one third of our diets.

Campaigners from the British Potato Council are calling for the humble potato to be given special super-carb status to recognise its position as both a starchy carbohydrate and a vegetable.

And local farmers are looking to cut through the confusion that surrounds the potato and educate residents about the role they can play in healthy, nutritious meals.

Jo Parish, an account manager for Lincolnshire potato packers, Branston, said the campaign was "absolutely wonderful".

"The problem is that even though the potato is a vegetable, the fact it's also a carbohydrate confuses a lot of consumers," she said.

"But potatoes give the best of both worlds so the more that can be done to raise awareness of that the better."

David Armstrong, a potato grower from Bardney, said: "I think one of the problems is that people associate potatoes with chips and the unhealthy ways people used to eat them," he said.

"But potato in its raw state, or a baked or boiled potato, is very healthy and you really do get the goodness.

"In the marketplace we are generally competing with pasta and rice which are both carbohydrates but they don't have the added vegetable aspect.

"Plus Lincolnshire is certainly the potato breadbasket for the country so any improvement in sales will benefit the local economy."

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