Jonas Brothers are livin' the dream

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Wednesday, May 27, 2009
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This is Lincolnshire

JONAS BROTHERS: THE 3D CONCERT EXPERIENCE

Who's in it? Kevin Jonas, Joe Jonas, Nick Jonas, Demi Lovato, Taylor Swift.

Directed by: Bruce Hendricks.

When's it out? May 29 (UK & Ireland)

What's it about? The Jonas Brothers - aka good Christian boys Joe, Nick and Kevin - are an impeccably-styled, multi-million-dollar global phenomenon.

Fans around the world put Joe, Nick and Kevin on pedestals.

Jonas Brothers: The 3D Concert Experience does it literally, hoisting the singers 20 feet above the heads of their squealing fans on tiny, circular platforms as the boys belt out Hello Beautiful.

Directed by Bruce Hendricks, this energetic concert film, recorded live at Madison Square Gardens in New York last year, polishes the Jonas brand to an even squeakier clean.

A tongue-in-cheek pre-credits sequence begins with bodyguard 'Big Rob' Feggans waking the brothers in their interconnected Trump Tower hotel rooms shortly before the entourage heads for the gig.

With rush-hour traffic at gridlock, the brothers squeeze through the sunroof and sprint through the city streets with screaming fans in hot pursuit.

Toe-curling tomfoolery dispensed with, the rest of the film intercuts on-stage performances with backstage shenanigans, including a gratuitous shot of the boys in their changing area.

A segment with the fake Jonas Brothers is an amusing diversion.

"They're living the dream, we're dreaming the life," quips one of the imitators.

A montage of one day's promotional activities (an appearance on Good Morning America, a radio show interview, record launch and in-store listening party) hammers home how hard the trio works to maintain visibility in a crowded marketplace.

A couple of special appearances break up the feast of Jonas: Demi Lovato sings This Is Me with Joe, their duet from TV film Camp Rock; and Taylor Swift outperforms them all with the catchy Should've Said No.

The 3D technology is used sparingly: sunglasses, a drumstick, plectrums and onstage pyrotechnics all appear to fly out of the screen, and during an audience singalong Joe thrusts the microphone at the camera for us to join in.

Parents should be thankful their suffering clocks in at only 76 minutes.

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