National publicity for East Lindsey in new marketing campaign with VisitEngland
EAST Lindsey will feature in another national marketing campaign, thanks to a partnership with VisitEngland.
The campaign, launched on Monday, focuses on English Seaside experiences and encourages people to holiday in England.
The campaign is one of two the district council is taking part in with VisitEngland in 2013.
The second campaign will be announced in the coming weeks.
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The English Seaside campaign will include advertising for Skegness and Mablethorpe through a supplement in the Mail on Sunday on March 24, air time on Classic FM and a dedicated page on VisitEngland's website.
East Lindsey District Council is investing £10,000 in the two campaigns - £5,000 each.
Portfolio holder for economic regeneration at East Lindsey District Council, Councillor Craig Leyland, said: "The Lincolnshire Wolds and our iconic coastline are the perfect destinations for people wanting a day trip or holiday. The English Seaside campaign highlights what our district has to offer to residents across the UK and further afield."
The campaign is part of a £50,000 marketing programme to attract more visitors to East Lindsey.
Tourism is worth £480m to East Lindsey each year, employing over 7,000 people in hotels, visitor attractions, holiday parks, restaurants and many supply businesses.
The council and VisitEngland hope the campaigns will bring additional bookings for tourism businesses.
Chairman of Visit East Lincolnshire, Chris Baron, said: "Joining Visit England's national campaign is another opportunity for the district to champion its wonderful and varied visitor offer both on the coast and inland.
As well as the excitement generated by national radio and newspaper advertising, local people should be proud that VisitEngland recognises the importance and quality of the offer our area has to visitors."
For more information on the this national campaign visit www.visitengland.com/moreseaside