New signs go up to help visitors discover the best of Lincoln
Eye catching new signs will help promote a calendar of events for visitors entering Lincoln by one of its main access routes.
The City of Lincoln Council's raised signs in front of the Grandstand have become a familiar site to drivers using Carholme Road.
Iconic images of the city adorn the new signs which were created in conjunction with Visit Lincoln and put up this week, including Lincoln Castle, the Cathedral and the Red Arrows in one their famous flying formations.
This year's calendar of events reflects the range and diversity of attractions for visitors and people living in or near Lincoln.
10% OFF the latest colours. Call us by the 24th June to book and mention this voucher when you call. All initial consulations are FREE.
Terms: Book by the 24th June to receive this offer can be taken until 30/9/2013. Offer cannot be used in conjunction with any other offer. see in salon for further T's & C's
Contact: 01522 305497
Valid until: Monday, June 24 2013
City council economic sustainability and tourism programmes manager Halina Davies said: "Major events such as the Christmas Market and Waddington Air Show have established Lincoln firmly on the tourism map.
"But it is important that we make people aware of the vast range of events and attractions the city has to offer and these signs are an effective way of highlighting those to thousands of people each day.
"Lincoln has something for everyone whether you are interested in history, culture, sport or the arts and attracting more visitors can play a vital part in helping the local economy."
Visit Lincoln manager Emma Tatlow said: "On a key gateway into the city these signs are a really useful tool to inform visitors, residents and people travelling into the city.
"Hopefully they will inspire people to come back and give them a flavour of the variety of events in the city.
"Lincoln attracts 3 million tourists a year and the visitor economy is a really important sector that we are collectively looking to grow by marketing and promoting."
Next month's 10k Road Race and the Grand Prix Cycle Race in May are now established dates on the sporting calendar.
Hundreds of thousands of visitors flock to the Waddington Air Show and Christmas Market year after year while the Discover Lincolnshire Weekend on 16-17 March and October's Lincoln Sausage Festival will give people the chance to explore other aspects of the area's heritage.
For more information on the full range of the city's events and attractions go to www.visitlincoln.com