Newark Showground lose LAMMA agricultural show over size and traffic
The UK's largest farm machinery, equipment and agricultural services show, LAMMA will no longer be held at Newark Showground due to outgrowing the venue.
From 2014 the event, that is set to attract almost 50,000 people when it comes to Newark next week, will move to the East of England Showground in Peterborough.
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Some 860 exhibitors from across Europe showcase their wares over the two-day event, aiming to break into the British agricultural market.
This year 110 more exhibitors have signed up than in 2012 and organisers have had to turn interested businesses away.
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LAMMA Show Director, Cliff Preston said: "We moved to the Newark Showground in 1999 after outgrowing the facilities at the Lincolnshire Showground and now, unfortunately, the same thing has happened.
"In the last five years we've also had a few problems with access but the more people you attract the more traffic problems you have.
"We work closely with local councils and the Highways Agency but the two roundabouts over the A1 are a nightmare and Peterborough frankly has better access."
Since LAMMA moved to Newark Showground in 1999 it has experienced rapid growth of around 15 per cent year on year.
Chief Executive of the Newark and Nottinghamshire Agricultural Society, which owns Newark Showground, Adrian Johnston said: "I feel it is a real shame LAMMA is moving out of Nottinghamshire and Lincolnshire, obviously a show of its calibre injects a lot into the local economy.
"I know a lot of hotels, restaurants, cafes and other businesses will be devastated by the news.
"We are a popular incubation unit and it isn't the first time shows have outgrown us with a similar thing happening with the British Shooting Show which has moved this year.
"We are limited on where we can expand so at the minute can only invest in the quality of the site, recently investing £650,000.
"Traffic is an issue but we work with the organisers of events and this year LAMMA have put set-up a traffic regulation order.
"Unfortunately the traffic problem is caused by the success of the events but people have got to accept that when there is a popular event they will need to make plans- perhaps booking nearby accommodation and cycling or walking in, or coming with friends in one car.
"We are maintaining a good relationship with LAMMA and they will be welcomed if they ever want to come back or stage a breakaway event with us."
LAMMA was established in 1982 by a small group of local agricultural equipment manufacturers from across Lincolnshire.
The first event was held at the Lincolnshire Showground, with only 50 exhibitors displaying their products at the show.
The LAMMA farm machinery, equipment and agricultural services show 2013 will take place on January 16 and 17 at the Newark Showground and the event is free to enter with no registration required.
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