Olympic cyclist urges Lincoln people to get on their bikes
Double Olympic cycling medallist Bryan Steel is encouraging businesses in Lincoln to sign up to the Lincoln Cycle Challenge.
It is a fun, free challenge where businesses compete against each other to get the most employees cycling between April 22 and May 12.
There are lots of prizes on offer including cinema tickets, restaurant vouchers and bike gear.
Mr Steel said he hopes the challenge will encourage more people to cycle for leisure.
He said: "The Lincoln Cycle Challenge provides a positive cycling experience with no added pressure. You cycle at your own pace and in your own time – whether that's to and from work, to the local shops or on a bike ride with friends or family.
"The challenge creates friendly competition between local businesses and staff departments, and as an employer you'll be supporting happy and healthy employees. Let's support the cycling culture in Lincoln and get involved."
More than 500 cyclists are expected to take part in the Lincoln Cycle Challenge, including 160 non-cyclists, so even if you haven't ridden a bike in a long time, you can still take part.
Sarah Hubery, sustainable travel officer at Lincolnshire County Council, said: "We're very keen to make the Lincoln Cycle Challenge as easy and accessible to everyone in Lincoln as possible.
"On Monday, April 22, we'll be holding an event in Lincoln city centre with double Olympic cycling medallist Bryan Steel, and then a number of fun events over the three week challenge period.
"People will be able to learn how to fix or maintain their bikes, try a variety of different bicycles and generally enjoy cycling."
The Lincoln Cycle Challenge has been launched by Lincolnshire County Council through Access LN6 – a £6.5million programme to improve sustainable transport options in the LN6 area.
Sign up for free at www.lovetoride.net/lincoln