Pink – it's the only colour to be seen in and a great cause
October is a busy month – the more organised of you may be starting your Christmas shopping, we have the autumn to welcome in and fancy dress opportunities to take advantage of come Halloween. But that's not all.
October is also a month where you can use your fashion sense, and wardrobe, to support Breakthrough Breast Cancer. After all, it is breast cancer awareness month.
With 50,000 women diagnosed each year, it is essential for as many people as possible to show their support of Breast Cancer Awareness Month by looking pretty in pink.
Warehouse, Debenhams, Marks and Spencer and John Greed are a few of the stores taking part.
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From jumpers and pyjamas to household names from the beauty world such as ghd and Avon, there is plenty choose from.
What's more, pink is winter's must-wear colour so not only will you being showing your support, you'll be bang on trend too.
By purchasing items from the brands involved a percentage of the ticket price or sales will be donated to the charity, so you can do your bit while you shop – perfect!
John Greed Jewellery will be donating 50 per cent of sales from all pink jewellery within its own range both online and in-store to Breakthrough Breast Cancer.
Whatever you wear this October though, wear pink and show your support.