Skegness holds its own for tourism despite double dip recession
TOURISM in Skegness soared in 2011 despite a double dip recession, according to a recent survey.
The report published by Travelodge shows that Skegness is the second most successful destination in the UK in terms of growth, with Liverpool topping the list.
The report details how Skegness enjoyed a 17 per cent increase in visitor numbers despite the double dip recession showing more than one million visitors coming to Skegness in 2011 up from 865,000 in 2007.
This growth bucks the wider trend of seaside decline highlighted in the report, including Bournemouth, Great Yarmouth, Blackpool, Torquay and Newquay.
Portfolio holder for the economy, Councillor Craig Leyland, said: "It is very pleasing to note the findings of this report, which I hope is translating into cash into the tills of local businesses and jobs for the community.
"East Lindsey as a whole has an economy dependant on tourism and this is something we must continue to build on by broadening the visitor offer, extending the holiday season and encouraging investment to ensure the district is still as popular with visitors in many years to come.
"Following on from the launch of the holiday guide in December, in the coming weeks, along with the Destination Management Organisation, we'll be announcing the plans around PR and marketing for the district in 2013 as we jointly continue the drive to raise the profile of the area and reasons why people should visit."
George Facey, chairman of the Skegness East Coast and Wolds Hospitality Association said 2011 was a good year for the town but businesses are still struggling to recoup from a bad season last year.
He said: "2011 was a good year and businesses in the town continue to do what they can to boost tourism.
"Skegness is the fifth most visited resort in the UK and we hope to improve on that year on year.
"We are hoping for a better season this year. 2012 was not good for us and once you lose a month of trade, you are not going to make it back up, so we are all hoping for a better summer and better weather this year."