University of Lincoln students devote time to enhancing profile of Market Rasen
Students have been drafted in to help promote Market Rasen in a bid to get more cash to support the town's economy.
A team of 30 young people from the University of Lincoln have teamed up with the town's business improvement group.
Together they are planning a series of marketing and promotional activities to ramp up the impact of the £100,000 Portas Pilot project.
It is hoped the move will help secure more money to allow the project to continue when the initial batch of funding runs out in May.
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Between them, the students are making a documentary about the impact of the project, which will be watched by industry guru Mary Portas.
They are also designing a brand for the town and improving signs and information available to visitors.
Twenty-year-old former Welton William Farr School pupil Daniel Clark joined fellow students Natasha Turney, Gary Marriott and Stuart Cullington to create a documentary video to profile the campaign's success.
"One of our public relations tutors told us last year that the Market Rasen Business Improvement Group had been in touch wanting us to help," said Mr Clark.
"So from October through to December we went over at weekends and in our free time to interview residents and traders.
"The aim for us is to help the public outside of the university and the work we've done will go towards our professional practice module.
"But it wasn't easy – we ended up with more than 40 hours of video which had to be edited down to just four minutes.
"The fact that there were four of us meant that we could work in teams of two and be critical about the other team's work."
'MR BIG' founder and chairman Sara Scott visited the university to deliver the tasks to students.
"They are contributing to a campaign of national importance," she said.
"We have been extremely impressed with the commercial aptitude of the students and the professional standard of concepts, ideas and presentations.
"I am encouraged by the commitment and tenacity of the students we have on board. "
University of Lincoln school of art and design principal lecturer Gyles Lingwood said: "The partnership is providing students with an excellent opportunity to work as specialist designers, advertisers and communicators.
"This experience is invaluable."