X Factor hunts for talent, while Foxes found in ad
The X Factor not only enthralls those simply looking for a bit of Saturday night fun, it's proved to be a platform for both national and international sensations such as Leona Lewis, One Direction, Little Mix, Alexandra Burke, James Arthur, JLS, Olly Murs, Cher Lloyd, Rebecca Ferguson – the list goes on.
Many artists who enter the competition cite its ability as a platform as their reason for auditioning, but while watching TV, I've noticed the adverts in the programme's commercial break can often catapult music acts into the public consciousness.
At the moment, new musical 'artistes' like Foxes, Little Nikki (who's actual height is unknown) and Nina Nesbitt are receiving a fair bit of attention from these adverts with their respective tracks, Youth, for Debenhams, Little Nikki Says, for boohoo.com, and Don't Stop for John Lewis.
Nina Nesbitt is a particularly significant example, not only due to the fact she is a glorious being in general but also that John Lewis has launched a number of singers to chart success in the past.
For example, Ellie Goulding's cover of Your Song featured on a John Lewis Christmas ad and was propelled to number two in the charts, and to a position performing at the royal wedding reception.
Gabrielle Aplin's cover of The Power of Love was also featured on a John Lewis ad, and subsequently soared one higher to number one in the charts, and gave her the boost she needed to attain two more Top 20 singles and a number two album that has already received a gold certification – not too shabby. What's more – it was all down to an advert!
While The X Factor is a cut-throat, juggernaut show spanning four months, these singers scored success through a minute-long advertisement.
However, of the three tracks I mentioned at the top of the article, I must admit that Foxes pips the latter two, simply due to that ethereally beautiful, echoing post-chorus that would be perfect to run in a daze to.
Foxes has a marvellous voice that has lent itself to dance mega-hits like Zedd's Clarity, Rudimental's drum and bass number Right There, which I personally didn't like, and now her own kooky, almost misty brand of pop music. Welcome to the charts, Foxes – we've been expecting you.
Little Nikki Says, is a track I've previously reviewed and is splattered with flicked, Caribbean beats and sharp, effervescent lyricism, while Nina Nesbitt's Don't Stop is another marvellous John Lewis-based cover, that, while not particularly diverse from the original Fleetwood Mac version, is a deliriously joyful way to begin a Monday morning.
Nina Nesbitt's Don't Stop, Ellie Goulding's Your Song and Gabrielle Aplin's The Power of Love are all available for download on iTunes, Amazon etc. Foxes' Youth is available for pre-order, and will be released on October 20, as will Little Nikki Says.