Doctors: Give us your wee for a Wii

Doctors are trying to capitalise on the fact that it's impossible to think about the Nintendo Wii without also thinking about, well... going for a wee.

They have appealed for urine samples from 15 to 25-year-olds – so they can be tested for chlamydia – by offering a chance to win one of the games consoles.

They are saying they want 'a wee for a Wii'.

The campaign is being launched during the Freshers' Fair at the University of Lincoln tomorrow.

The play on words is the brainchild of NHS Lincolnshire which is on a mission to reduce cases of the sexually transmitted disease.

The organisation, formerly known as the Lincolnshire Primary Care Trust, plans to screen 14,000 youngsters for the often symptomless infection by April.

If untreated the infection, which can be prevented by using condoms, can lead to infertility.

Michele Presbury, chlamydia screening coordinator for NHS Lincolnshire, said: "Nationally, one in 10 sexually active 15 to 25-year-olds has chlamydia and these figures are the same in Lincolnshire.

"The test is simple – a urine sample for men or a vaginal self-swab for women – and treatment is by oral antibiotics so it couldn't be simpler."

University of Lincoln student Kayley Adams (20) said she would take the test if there was a chance of winning a Wii.

"It's only a little test," she said.

"I think a lot of students don't look after themselves and have a carefree attitude because they're away from home for the first time."

Fellow student Keeley Wilson (20) said: "I probably wouldn't get tested if there was no incentive.

"But if you could win a Wii you'd probably do it even if you weren't at risk."

For the full story and to find out more about chlamydia testing, see Monday's Lincolnshire Echo.